Mike Campbell writes about the opening of Turkuaz UK office
Turkuaz Seramik has been trading here in the UK now for over Two years with a small number of excellent OEM and Bathroom product distributors, our main customers being handled directly through our international trade department in Turkey, states Mike Campbell Managing Director of AET UK.
The increasing demands of our customers and the ever difficult trading conditions of the global market, “and in particular the UK market”; has meant for “Turkuaz Seramik” that simply being a Turkish manufacturer, competing on price alone was not good enough.
So in early 2013 AET. Co. Ltd., formed a strategic partnership with Turkuaz to build the UK division of the Turkuaz Seramik Global operation. Our main attention being to secure the already established UK customers and to formulate new partnerships for a new generation of products and brands with a suitable OEM and Distribution strategy that suits the products, the brands and the customer.
For Turkuaz we are now driving a very comprehensive NPD plan designed to meet current UK bathroom trends and to set new design innovations that will actually lead the market. We would like to share these products with our new potential customers during 2015.
Many of our products and brands have different channels to market and we need to manage the correct products and brands to the correct customers, that is for sure!, states Mike Campbell; These products include water saving technologies for both domestic and commercial applications, wall fittings that can stand the test of time in the many installation situations that use our products, and with styling’s that meet the ever discerning demands of customers in the consumer markets and commercial markets which we design our products to suit.
In Turkey we are now the biggest manufacturer of Ceramics by volume and cash turnover, and with the recent commissioning of a new state-of-the-art furnace we have just increased our production yearly capacity from 2,600,000 pieces to well in excess of 4,200,000 pieces , this represents an investment in 2014 to over 15,000,000 Euros.
So for our UK development we are ready to go and we welcome enquiries from bathroom products distributors and OEM,s that operate in the commercial and domestic markets.
Contact Mike Campbell on – mike.campbell(at)turkuazseramik.com.tr – or call on – 07889 362922
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