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Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in Gavà, near Barcelona. After these first radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca entered the bathroom space by starting the production of baths.

Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware.

In the 90s the Group developed a first step of international expansion, mainly based on setting up commercial branches and signing agreements with local leading brands. Besides Portugal and France, Roca’s presence started to spread over the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.

The turning point of the internationalisation process took place in 1999, with the acquisition of the Swiss Keramik Holding Laufen, fourth global manufacturer in those days. The acquisition of Laufen allowed the Group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA.

In 2005 Roca announces an ambitious strategic plan focused on bathroom spaces, achieving the world leadership of the sector in 2006.


Today, Roca’s commercial network spreads over 135 countries supplied by its 76 production plants and more than 20.000 employees worldwide.

Place Categories: Bathroom ManufacturersPlace Tags: accessories, basins, baths, bidets, brassware, furniture, roca, shower trays, showers and wcs

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  1. […] Roca has re-launched a new website designed to make it easy for end users, retailers, installers, architects and designers to quickly find the Roca products they need. The new website features stunning visuals and enhanced functionality throughout. From the homepage, customers can click on the Collections button or can easily search for a specific Roca product via the Product Search tool. Installers can also download the installation manual and technical drawings in PDF format, while the Professional Area of the site contains vital information for anyone specifying and designing bathrooms using Roca products. Tools include a downloadable library of CAD files, a 3D bathroom planner for creating virtual bathrooms and a comprehensive Spare Parts List.The new-look website also has a link to the Roca App, which enables the full product catalogue to be viewed on a mobile device or tablet.“With the internet and how people use it continually evolving, it is important that as a market-leading brand we adapt our website accordingly,” comments Georgina Spencer, Marketing Manager for Roca Group UK. “Not only does it now look fresher and crisper, it is also more user-friendly, enabling customers to access our broad range of bathroom solutions effortlessly and to download the information they need to design beautiful bathrooms in an instant, even while they are on the go.”Visitors can also purchase Roca products through the online store, and have their order delivered to their local Roca retailer for collection. Find your local Roca dealer on Bathroom Home Directory. […]

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